We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both.
It sounds simple.
That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. As outsiders to your organization, we approach every problem as students—we want to learn about your opportunities as much as your challenges.
Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work.
This perspective shift is what motivates us. It provides the foundation for everything we do for our clients - from information architecture to overarching business strategy. Of course, no two projects are exactly alike - and our organic process adapts accordingly. However, our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.