strategy. research. design.

We use design to improve lives and grow businesses.
Through the use of strategy, qualitative research, and design, we help our clients
develop today’s ideas and turn them into tomorrow’s solutions.

learn about pinpoint

About Us

We are design strategists, qualitative researchers and experience designers. We learn everything about your company, your customers, and your challenges.

The complexities of business, company structure, imposing deadlines, constricted budgets and organizational challenges often force our clients to forget the very people they are designing a product or service for. As experienced strategists we look at your organization from the outside in; just like the people who you serve every day. We identify the opportunities that help you flourish, as much as the challenges you encounter that keep you from moving forward.

By learning who you are, and understanding who you care most about - be that customers, partners, patients, members, or employees - we’ll create powerful, thoughtful ways to connect the many.

Through research, interviews and drawing upon our years of experience, we work tirelessly to identify the root cause of any issue or current business challenge. We design distinctive solutions that create emotional connections and meaning with the people you care about.

Problems, tools and methods change. Our philosophy will not.

What We Do

pinpoint is strategic
Strategic Improvements

You are seeking a holistic view of the entire journey of your customers, members, partners or employees are on with you. We develop outside-in perspectives that creates a narrative about the experience people have with you.

pinpoint is Researching New Markets
Researching New Markets + Growth

What’s next for your organization? You are looking for answers. We use research methods (Ethnographic research, contextual inquiry, audience interviews, workshops and surveys) to uncover insights. We ask the right questions of the right people, and show you what we learned about you, your audience, where you can go next and how to get there.

pinpoint Avoids Commoditization
Avoiding Commoditization

Is your offering becoming a competition on price? Using methods like Service Design and Experience Design, we help organizations understand how to create experiences for engagement that differentiate your offerings from your competitors by working with target markets to define goals and needs and creating conceptual models to crystallize thinking.

pinpoint is Creating An Innovative Culture
Creating An Innovative Culture

Ultimately, to sustain your competitive advantage you have to foster a creative culture that knows when and how to innovate, pivot, create and destroy. We help companies and institutions build an organization that understands the levers to stay ahead of your competition, from the C-Suite to the Line-level.

pinpoint is Designing New Solutions
Designing New Solutions

Once we have the right user or customer insight - We can tap any of these design methodologies to quickly get you on the right track: Service Design, Organizational Design, Business Design, Experience Design, Interaction Design, and Visual Design are all part of our toolbox.

pinpoint has many skills

What's in our toolbox

  • affinity diagramming
  • analytics analysis
  • backcasting
  • card sorts
  • change pathing
  • co-designing
  • conceptual modeling
  • content strategy
  • context mapping
  • contextual inquiry
  • customer journey mapping
  • design strategy
  • design thinking
  • digital ethnography
  • ecosystem visualization
  • ethnography
  • experience mapping
  • frameworks
  • future telling
  • heuristic analysis
  • innovation planning
  • insight gathering
  • janus cones development
  • kano analysis
  • laddering
  • mental modeling
  • need identification
  • personas
  • process flows
  • product roadmapping
  • progression curving
  • prototyping
  • scenario planning
  • secondary research
  • service design
  • site mapping
  • storyboarding
  • strategic planning
  • surveying
  • tangible futures
  • task analysis
  • taxonomy
  • user interviewing
  • user scenario development
  • visual frameworks
  • whitespace identification
  • wireframing
  • workshop facilitation


Pinpoint Client Cisco
Pinpoint Client Intel
Pinpoint Client Standford
Pinpoint Client Nike
Pinpoint Client National Guard
Pinpoint Client Cisco
Pinpoint Client Army
Pinpoint Client National Guard
Pinpoint Client FEI
Pinpoint Client Providence
Pinpoint Client Cambia
Pinpoint Client Lattice
Pinpoint Client NIH